Journal

Ideas that work

Practical marketing thinking for local businesses. No jargon, no fluff, just what actually brings in the phone calls.

Local SEO - 18 August 2026 - 1 min read

Why local SEO matters for Cairns businesses

Most customers find a local business on Google before they ever walk through the door. Here's what actually moves the needle in Far North Queensland.

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Website Design - 1 min read

What makes a website actually convert

Pretty isn't the same as profitable. The websites that win work do a handful of simple things exceptionally well.

Google Ads - 1 min read

The Google Ads budget traps small businesses fall into

Google will happily spend whatever you give it. Here's how to make sure that money comes back with friends.

SEO - 1 min read

Reviews are your ranking superpower

Google reviews do more than build trust. They're one of the strongest local ranking signals you control.

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