The Bearded Marketer
The Bearded Marketer logo
Marketer managing a Google Ads campaign dashboard on a laptop

Spend that returnscalls and bookings.

Google Ads

Overview

Search campaigns calibrated to produce enquiries, not impressions. Tight targeting, honest reporting and constant pruning of the waste.

Servicing Cairns, Edmonton, Smithfield, Trinity Beach, Palm Cove, Gordonvale, Cassowary Coast, Tablelands and the wider Far North Queensland region.

Approach

Built around intent

We bid on the searches made by people ready to pick up the phone.

Waste removed weekly

Negative keywords, placement and schedule tuning keep the budget honest.

Tracked properly

Calls, forms and bookings tracked so you know the real cost per lead.

What you get

Account build or full rebuild
Keyword, ad copy and extension strategy
Landing page recommendations
Conversion and call tracking setup
Weekly optimisation and budget control
Clear monthly performance reporting

How it runs

01

Strategy session

Free, no-obligation review of what you sell, what a lead is worth and where budget is currently leaking.

02

Build

Campaign structure, keywords, negatives, extensions and landing pages built around buyer intent, not broad reach.

03

Tracking

Call tracking and form tracking wired up so every dollar is measured against enquiries.

04

Optimise

Weekly pruning of waste, bid and budget adjustments, and honest monthly reporting.

Why people trust the work

4.9

From 1,085 Google reviews for Localsearch, the network behind The Bearded Marketer. These reviews are for Localsearch, not for The Bearded Marketer.

Award winning

  • Winner, Sales Consultant of the Year 2026
  • Winner, Excellence in New Business 2026
  • Nominated, Rising Star 2025
  • Gold Club 2025

Delivered through Localsearch

Localsearch holds Google Premier Partner and Meta Business Partner status and has worked with Australian small business since 1993. Anthony delivers your campaigns through them. Trades and construction, health and beauty, automotive, retail, hospitality and professional services.

“Business is personal. I invest in understanding the people behind it before I ever talk about the marketing.”

Anthony Holmes, Cairns

Common questions

What is a sensible starting budget?

It depends on your industry and the suburbs you target. Budget is recommended in the free strategy session, based on real Cairns click costs for your services.

Do I need a website first?

You need a page built to convert. If your current site will not do that, a landing page can be built alongside the campaign.

How do I know the ads are working?

Calls and form enquiries are tracked, not just clicks and impressions, and reported to you monthly.

How quickly do ads start producing?

Search campaigns can generate enquiries within days of launch, then improve as data comes in.

Are you a Google Partner?

The Bearded Marketer is not itself a badged Google Partner. Anthony delivers Google Ads work through Localsearch, which holds Google Premier Partner and Meta Business Partner status, so your campaigns run inside those accredited accounts.

Explore further

Book a call

Send your details and Anthony will call you back at a time that suits. No chat box needed.

Or call 0466 444 477

Enquiry about: Spend that returns calls and bookings.

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