The Bearded Marketer
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Real campaigns • Real local businesses

Client work: Cairns websites, SEO and ads

A selection of campaigns and client work from across Cairns and Townsville: what the business needed, what we did, and what changed.

Expectant mother standing in long grass beneath a large shady tree, the hero image of The Midwife's Nest website in Cairns
The Midwife's Nest logo

Midwifery

The Midwife's Nest

Website & local search

The challenge
A brand new private midwifery practice in Cairns, with a new domain, no online presence and other "Nest" services elsewhere turning up for her name.
The approach
Strategy, research and execution: a calm, personal website built around what local families need to know, with local search foundations on every page.
The result
Live, indexed and built to be found by name, with a calm, clear site that feels like her care.
Read the case studyVisit website
Freshly detailed glossy black sports car outside the Mobile Club Cars Cairns workshop

Automotive detailing

Mobile Club Cars Cairns

Website & local SEO

The challenge
A mobile detailer running entirely on word of mouth, with no reliable way for new customers to find him.
The approach
A fast, focused website built around the services locals actually search for, backed by local search optimisation so he shows up where it counts.
The result
A clear, service-by-service website with location pages south of Cairns and an easy way to get a quote.
Read the case studyVisit website
Sharp faded haircut finished at Eagle Tamer Barbershop in Stratford

Barbering

Eagle Tamer Barbershop

Local SEO

The challenge
A Stratford barbershop doing excellent work but invisible to anyone searching for a barber nearby.
The approach
Local search work centred on the map results and the searches locals make when they need a cut this week, not next month.
The result
A focused local website and map presence built around the cuts locals search for, with online booking a tap away.
Read the case studyVisit website
Waterbar & Grill dining room with long timber tables, leather banquette and patterned feature wall

Hospitality

Waterbar & Grill

Local search & visibility

The challenge
A waterfront restaurant in a competitive dining strip, needing to stay front of mind for both locals and visitors.
The approach
Local search visibility tuned to the way people choose where to eat in Cairns, maps, reviews and the searches that lead to a booking.
The result
A clear, booking-first website and local search presence for a waterfront steakhouse that has served Cairns since 2006.
Read the case studyVisit website
Aerial drone view over Queensland Country Bank Stadium in Townsville, captured by UAScend Aerial Solutions

Drone services

UAScend Aerial Solutions

Website design

The challenge
Stunning aerial footage and a growing client list, but a website that didn't do the work justice or convert interest into enquiries.
The approach
A new website built to showcase the footage properly and make it easy for councils, builders and event organisers to get in touch.
The result
A service-led website that shows the footage properly and makes it easy for project teams across Queensland to request a consultation.
Read the case studyVisit website
Aerial view of the Crystal Ailan site, its buildings and surrounding bushland on Badu Island

Community enterprise

Crystal Ailan

Community consulting & support

The challenge
An Indigenous-owned and operated business on Badu Island, Torres Strait, considering its next steps across recycling, environmental management and community development.
The approach
Ongoing community consulting, a sounding board and practical support as the organisation develops its own plans. Crystal Ailan leads its own vision, decisions and delivery.
The result
Crystal Ailan lists The Bearded Marketer as its website partner.
Read the case studyRead about the project
Ferrari detailing photo 1 supplied by A1 Auto Spa in Townsville
A1 Auto Spa logo

Automotive detailing

A1 Auto Spa

Website & Google Ads

The challenge
A Townsville mobile detailer needing a site that showcases premium paint correction and fleet work, plus Google Ads.
The approach
A five-page website with clear package pricing and service pages for paint correction and fleet detailing, plus a Google Ads presence.
The result
4.9 stars from 26 Google reviews.
Read the case studyVisit website

Your business next

Want results like these for your business?

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