Most wasted ad spend comes from the same three mistakes: targeting too broadly, bidding on the wrong keywords, and sending clicks to a page that doesn't close the deal.
A small, well-structured campaign targeting high-intent local searches will outperform a big vague one every time. Ten keywords that match exactly what your customer types beat a hundred that sort of relate.
And track everything. If you don't know which clicks became phone calls, you're guessing, and guessing is expensive.
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