Ask any Cairns business owner where their best leads come from and most will say word of mouth. Online, reviews are word of mouth at scale.
Google uses review quantity, quality and recency as local ranking factors. A business with a steady flow of recent, detailed reviews will usually outrank a competitor with more reviews that stopped coming two years ago.
The system is simple: ask every happy customer, make it one tap easy, and reply to every review. It costs nothing and compounds forever.
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