About us


anthony

holmes

Man wearing round sunglasses reflecting a cityscape, looking upwards with a beard.

From the Workshop

to the Web

 My Journey


Every great piece of art and every successful business is built in layers. My journey didn't start behind a screen; it started with a set of tools and a drive to master a craft.


The Foundation of a Tradesman


Growing up in Sydney, I spent 15 years mastering the art of locksmithing. It was more than just a trade; it was about precision, problem-solving, and understanding how to secure the things people value most. Seeking a new challenge, I took my skills north to Townsville, joining a local business where I could further expand my craft and see the industry from a new perspective.


Fueling the Fire


After over a decade in the trade, I felt a new fire starting to burn: a passion for sales and human connection. I spent the next 5 years in the FMCG industry, learning the fast-paced world of consumer goods and high-stakes negotiation. It was here that I realised my true calling wasn't just selling a product - it was providing a solution.


Unlocking Growth with Localsearch


When the opportunity arose to join Localsearch in Cairns, I didn't look back. Today, I combine my "boots-on-the-ground" trade experience with leading-edge digital technology to help local businesses dominate their markets.


"I don’t just offer services; I build legacies."


Why I Do

What I Do


I’ve lived the life of a tradie. I know the grit it takes to build a business from nothing. That’s why I’m passionate about:


Assisting Trades & Services

I speak your language. I know the challenges you face because I’ve been there.


Leading-Edge Technology

Using the best digital tools to ensure your business isn't just seen - it's chosen.


Strategic Growth

 I don't believe in "set and forget." I strategise with you to achieve real, measurable outcomes.


Building a Legacy

My goal is to help the right clients build something that lasts. Your success is the mark I leave on the world.

Ready to unlock your business's true potential? 
A man looking into a lock with the text
Graffiti art promoting

localsearch

Black and white graffiti of swings behind barbed wire. A rat sits on the ground beneath.

Street-Smart Marketing for Local Legends


In a digital world full of noise, you need a partner who knows how to cut through the static and unlock real growth. We don't just "manage" accounts; we build legacies.


Our Mission: Simple. Effective. Accountable.


Our mission is simple: to drive leads to your business while maximising your marketing budget for a strong return on investment (ROI). We believe in transparency, staying accountable to you every step of the way and ensuring your success remains our top priority..


The Competitive Edge


We provide the tools you need to dominate the digital landscape. As a Google Premier Partner and Meta Business Partner, we give your business a distinct competitive edge. Our status allows us to enhance your visibility and reach potential customers exactly when it matters most.


30 + Years of Local Legacy


Trust isn't given; it's earned through results.

Proven Expertise: For over 30 years, we’ve provided local marketing solutions to help businesses like yours achieve their goals.

Thousands of Partners: Thousands of businesses trust us to strengthen their online presence and drive their growth.

Your Growth Partner: Discover how our expertise can support your business and why we are the trusted choice for local marketing.


"We don’t just offer services; We build legacies."
Unlock Your Digital Potential

FAQs Cracking the Code for Cairns Tradies

  • What digital marketing strategies actually work for Cairns tradies?

    Success in the Cairns market isn't about being the loudest; it’s about being the most visible when a client is in a jam. We combine 30 years of local legacy with street-smart strategies like hyper-local SEO and targeted ads to ensure your business isn't just a stencil on a wall, but the first name people call.

  • Is Local SEO just another buzzword, or does it actually drive ROI?

    Think of Local SEO as the foundation of your digital home. It’s the engine that drives high-quality leads to your door by making sure you appear in local searches. Our mission is to maximize your marketing budget so that every dollar spent works toward a strong return on investment, ensuring you aren't just seen—you're hired.

  • What’s the deal with the Google Map Pack and why do I need it?

    The Google Map Pack is the prime real estate of the internet. It places your business at the top of the search page exactly when potential customers are looking for services in their immediate area. As a Google Premier Partner, we know how to secure your spot in that pack, giving you a distinct competitive edge.

  • Why should I trust a Google Premier Partner over a standard agency?

    Trust is earned through results, not talk. Being a Google Premier Partner and Meta Business Partner means we have direct access to elite tools and insights that standard agencies simply don't. We use that access to enhance your visibility and reach customers with precision, backed by over three decades of helping businesses strengthen their online presence.